Longterm partnership

Country Management Austria

We support brands in navigating the Austrian retail landscape with a structured and hands-on approach. Our focus is not only on gaining listings, but on building sustainable business with the right partners.
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Hands on appraoch with a clear long-term strategy

Lebensmitteleinzelhandel Österreich - Paar vorm Kühlregal
With a deep understanding of local retail structures, decision-making processes, and commercial requirements, we translate strategy into execution – from initial positioning to ongoing account development. Our service covers the full Key Account Management cycle: from preparing and leading annual negotiations, to developing realistic go-to-market strategies, and ensuring consistent execution at the point of sale. Acting as a reliable interface between brand and retailer, we work in a pragmatic and solution-oriented way – always aligned with the expectations and dynamics of the Austrian market.
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‍
Inquire now
longterm Partnership

Key Account Management

We help increase your sales in the long term and ensure your products get thelong term space in the shelfs. We develop customized sales strategies specifically tailored to the Austrian Market. A sustainable and long-term establishment of your brand at the point of sales is our promise.
Our Services
01 ・ Country Management Austria

We provide full-service representation of your brand within a defined sales territory. The collaboration starts with the development of a tailored and comprehensive market analysis to ensure a well-founded and promising market entry.Based on these insights, we initiate the acquisition of relevant retail partners. These accounts are actively managed by us and continuously developed in a structured and sustainable way.Regular store checks, along with the derivation of actionable insights and strategies, are consolidated in monthly and quarterly reports and jointly reviewed.The planning and hands-on execution of sales-driving activities (such as promotions, product launches, and in-store activations) are an integral part of our service.Preparation and execution of annual negotiations, as well as ongoing commercial discussions throughout the year, are naturally included as part of the full representation of your brand.

02 Market Analysis & Opportunity Assessment

Whether you are evaluating a market entry (e.g. Austria or Germany) or already active and looking to unlock further growth, having the right data and insights is key to making informed decisions.We provide tailored market analyses that create a solid foundation for your strategic decisions.
‍Typical scope includes:
- Market shares and category dynamics
- Price developments and positioning
- Listing situation across key retailers
- Competitive price benchmarking
- Promotional intensity and activity levels

03 ・ Planning and execution of sales-driving activities at the point of sale

Your brand is already successfully listed in Austria? How about strengthening its presence through active in-store promotion? We support the planning and execution of tailored POS activities. With our network, we can organize a variety of activation formats.

‍Possible measures include:
- Tastings and sampling activities
- In-store and external events
- Cross promotions
- Customer surveys and feedback collection